No one denies the importance of SEO these days, as it plays a central role in the success and expansion of any digital platform. SEO Calgary offers wide-ranged SEO benefits to their clients. However, scams and frauds find their way into any established field, so is the case with SEO. People want to power up their SEO game overnight and fall into the trap of black hat SEO.
Black hat SEO techniques are the dubious tricks that might offer a momentary benefit to your website, but you will eventually end up at a massive loss. Credible search engines like Google believe in the authenticity of the content. That is why they always encourage and promote white hat practices through which they offer quality results to their users. Implementing black hat practices to your website will cause your website to de-rank. The website might get penalized and even banned due to the use of unethical SEO practices.
What are those black hat SEO practices that you must avoid? Best SEO companies in Calgary and adjoining cities seem the following mentioned practices as the most unethical ones. So, hold on to your curiosity and stay seated to find out about the top 7 unethical SEO practices.
- Paid Links
Paid links are defined as links that pass the richness or good value of one website to another. So, if a website purchases such links in bulk and uses them for ranking purposes, Google will de-rank that website. It is because such a website has no authentic content to offer and is merely using paid or “do-follow” links to dodge Google for a higher ranking.
The other type of paid links are advertisements that are not against ethical practices. SEO Calgary define advertisements as a non-follow link on a website that is not involved in passing any “link juice” to other sites.
- Spam Comments
The purpose of spam comments is to plug in a promotional link in a non-relevant comment on a website. Have you ever observed a random comment with a link that is not related to the main content in any way? That is a spam comment. Spam comments aim to get ranked in search engines through dubious means by such tactics. Sometimes, they also get some accidental clicks from amateur internet users, which adds to their ranking value.
Such spammy comments damage the credibility of the host site in the long run. Therefore, you must restrict the comments section of your website to save it from the damage done by spam comments.
- Duplicate Content
Copy-pasting is one of the worst black hat practices. Google prefers original, genuine, and enriched content for its users. Google de-ranks websites for similar or duplicated content coming from two different websites. Google perceives this behaviour to be contributing to the bad user experience. Therefore, it is recommended to add a canonical tag to your content when posting it on the website. It is how you indicate the originality of your content.
Article spinning is another form of duplicate content that is getting more popular these days. It involves using specialized software to duplicate content by changing synonyms and sentence structures. It is considered a severe form of plagiarism and is right away unethical.
- Hidden Content
Hidden content makes use of white text on white background. It hints at Google of relevant content on the site but there is no valuable content available to the user. Keywords, links, and short content stuffed with keywords can be used as hidden content.
People also use this tactic to get ranked for random keywords. For instance, one can use style, health, and clothes related keywords in the hidden content to get ranked on Google for all but in reality, there is no such content available on the site. Other types of hidden content like alt text for images etc. for accessibility purposes is allowed by Google as an ethical practice.
- Doorway Pages
Several different pages and sites that respond to a similar query and often end up in the same destination come under the category of doorway pages. Some sites generate pages targeting specific regions or cities to funnel visitors to a certain page. This can lead to a bad user experience. It would be troublesome for the user to click on 10 different sites to end up landing on a similar page.
Doorway pages are considered good when you are using them for original and enriched content. But, otherwise, they are against Google standard practices. Best SEO companies in Calgary severely discourage the use of doorway pages for boosting SEO.
- Keyword Stuffing
Keywords have been used for targeting user queries for a long time. However, stuffing keywords is highly discouraged as it looks spammy, dubious, and damages the user’s browsing experience. Stuffing decreases your chances of getting ranked higher in search engines because you are not aiming to serve the user with quality content. Instead, you are trying to dodge Google for a higher ranking which is not very appreciated by top-notch SEO companies.
- Dubious Redirects
SEO companies consider redirects useful when they are placed correctly and appropriately. Redirecting is defined as a situation where a person asking for a certain page gets landed on a different page. Site owners often place s redirect link to a site when a page is broken. This is better than an Error 404 page and is recommended when you change your URLs. However, if you are redirecting the user to a completely irrelevant, dubious, or spammy page, then it will result in a bad user experience and site penalization.