5 Useful metrics to measure the website’s success!
You own a brand, and it cannot be a success without an online presence these days. There are 1.8 billion websites active on the Internet. An honest effort is required to make your website stand out from others. Objectives, Goals, and Benchmarks are fundamental in designing your project. Your project strategy speaks out a lot about your website performance.
Let’s check out some website metrics which can help test how well your strategy worked.
Advertise your website and gather traffic; otherwise, the site is of no use. Search Engine Optimization techniques, social media platforms, and generating useful and catchy content are some of the ways to do that. The number of people visiting your website indicates public interest and engagement.
There are three kinds of traffic, i.e. organic, referral, and undetermined. People who reach out to your website via SEO are organic traffic. The referral traffic is the one where people follow your site from some other website via a link. Recommendations, reviews, or content referrals are some of the ways of reference. Then there are the people who visit your site either through the bookmarked link or by putting direct URL in the browser.
The percentage weight of each kind of traffic can show the effectiveness of your marketing strategies and the SEO optimized content. Also, keep an eye on the percentage of returning visitors and new visitors if your website is still new to the people.
Time Spent on the Website
You got a good percentage of traffic. Bravo! But, what if the people are only visiting the home page and are not digging in any deeper. Noting down the time spent on the website pages can solve the problem. We can categorize the response of people into three classes, i.e. No time at all, Low time, and High time.
“No time spent” is not a worrisome situation as these people might visit your website as a result of a misclick or incorrect webpage. “Low time spent” is the real ringing alarms as people are not finding the website content exciting and engaging. It is imperative to revise your content if a large percentage with low time spent is in the results. “High time spent” indicates high engagement. People have liked your content and want to find more about it.
When visitors are sticking to only one page before exiting the website, then it is termed as bounce rate. A higher bounce rate or Quick Bounce means the site is not much engaging, and people are not finding it relevant to their requirements. Or it can also be due to the poor user interface. Only the bounce rate percentage can decide whether the issue is grave or not. Long bounce rate means the visitors or customers are happy as they found the content useful enough to stay bound to it.
Entrance, Exit & Pages per session
Monitoring the entrance and exit trends of the web visitors help to check the type of content that is keeping people bind. Entrance trends qualify the content, after which people are visiting the website. While exit trends show the user experience and other engaging material that is intriguing for people to stay on the site.
“Pages per session” is another useful measure of satisfaction of the visitor. It means that visitors are browsing more pages to find out further details about a specific topic. However, caution is needed to deal with such a situation. If there is no time spent in between switching pages, then it might indicate dissatisfaction as people might be finding it challenging to navigate the relevant content.
When establishing the website, specific Calls-to-action (CTA) is added on the web pages. These CTAs help the visitors decide what to do the next, e.g. view more, move to the next page, add to the cart, etc. If visitors are less responsive to these CTAs, then the website needs some changes to convert visitors into the customers. Use CTA in a way to engage customers and not to make them feel budged (Just like getting irritated by the ads)
If the website is offering some content to download, then it can also give way out to check the website’s activity: more downloads, More engagement. Cheers!