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All You Need to Know About B2B Web Development

B2B Web Development

For any business using digital marketing, having an online presence is essential. Your website will serve as the hub of all your marketing online. To make a website, you must invest in B2B web development to drive targeted traffic and generate sales for your company. But what is web development for B2B companies, and how does it work? We’ll answer both of those questions below, so read on for more information.

What is B2B website development?

B2B web development is the process of building a website for your company. It starts from the initial coding of your site to your choice of colour scheme and font. But first, let’s first differentiate between two standard marketing terms, web development and web design. Web design refers specifically to the surface-level elements of your site. These are the components users will see and interact with when they visit. However, web development is a broader term that compromises the surface-level elements and the coding that structures your site behind the scenes.

Front-end vs back-end development: 

There are multiple levels to build the website. Navigation and page layout etc., are the visual components. Other than that, there is coding that runs beneath the surface. Front-end development consists of creating the web design of the website. All those elements users will see when they visit the website. At the same time, back-end development deals with coding. All the functions of the website and storing data is done by coding. Back-end development is all about that.

The B2B web development process:

Don’t dive straight into the coding process once you’re ready to start building your site. You’ll want to follow a series of steps to ensure that your B2B website development goes smoothly.

Here’s a six-step process you can use to build your B2B company website:

1- Write down your objectives: 

The first thing you need to do before creating an online presence is to establish some website objectives. In essence, you need to consider, “What do I want this site to achieve?”

A few examples of goals you could think of might include:

  • Informing users about your industry
  • Your company’s image as reliable and efficient
  • Exhibiting how your products perform

You should establish these goals because they will guide your actions in the following steps. Understanding the things you want your website to achieve will inform you which pages you should include and what content you should have on these pages.

2- Design a sitemap

Once the goals are set, it is time to start planning the layout of your site. All you need is a marker and a whiteboard to create a simple sitemap.

The first step is to plan out all the site’s major sections. After that, select all the specific pages you want to include in those sections. It consists of a homepage to separate service pages. It is essential to plan everything you are going to initially put on the website. However, don’t haphazardly throw all the pages onto the whiteboard. The users should be able to quickly understand the structure of the website.

3- Register a domain name

Lastly, your domain name must be registered before building the actual website. The domain name is the URL of the website. Choose among the available URL and then purchase them. Domain names should be short and concise so that users can remember them easily. The best thing would be to use the business name as the domain name. The domain name will be what users see in the address bar anytime they visit your site. In a way, it represents your business.

4- Develop front-end and back-end: 

After setting up everything, this is the point where all the plans are put to action! It is now time to develop the front-end and back-end of the website. The process begins with back-end development. The bulk of your back-end optimization will involve coding and setting up ways for your site to store information. You should not use templates. The website should be original as much as possible. 

Once the back-end is set, it is time to go for front-end development. This part is about making a unique web design for the website. Using visuals, optimizing images, creating a mobile responsive website are some of the best ways to develop the front-end of the website. All of this leads to a positive user experience. When the website is appealing and runs smoothly, people stick around more. It increases sales as a result.

5- Ready? Set, Launch! 

The website is ready to be launched after developing both the front-end and back-end of the website. But, before launching, it is essential to test the website. It is important to go through and check everything is running smoothly, verifying if all the forms work and pages are loading. After checking everything, the website is ready to go live. Hurray! 

If you’re ready to launch your own B2B company, a web development company in Toronto is always there to help! With web development Toronto, you’ll get help optimizing your site for each of the steps listed above.

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