How to improve website conversion rates?
You have set up your website. Perfect. But man! Why is it not giving you much conversion? Please don’t beat yourself up. Let’s set on a quest to find the most common underlying factors that play a significant role in influencing your visitors to become your customers.
- Keep it target oriented
Create your website content keeping the user in mind. Take good care of what their needs are, what they think, what they desire, and what will attract them. Use words that are engaging and can empathize with the feelings of the users. Make it clear that how the services you are offering will benefit the customer in the long run.
And keep your target audience in mind. You can’t use a real estate vocabulary like generating leads for a layman person. Project your content as sales pitch directly hitting the mindset of the target audience. Talk about their problem, propose possible solutions, and then talk about what you are offering.
- CTA- Avoid screwing up the conversions
It is often heard that CTA or Calls to Action must need to be useful to enhance the conversion rate. But it is not that good too generic. What does it mean? What does it include?
CTA is summing up all your website activity to a button, and if the visitor doesn’t click the button, all the hard work is in vain. Structure your CTA on the following notes, and you will see impactful results.
- CTA statement
Don’t: Buy now, Add to cart, Download now is pretty much essential and might not be able to attract customers at first glance.
Do: Try using Get it now,
Don’t: Using colors that don’t make a statement and which get easily blended with the background are not an option.A busy background dragging away the attention also does not work.
Do: Keep the background solid with colors making a statement. Build your CTA around 1-second test rule if your visitor can recognize it 1 second, perfect. If not, change it.
Don’t: Please don’t; stuff your CTA with several commands and tricky words.It will put a strain on the visitor to go into a thinking process to decipher these statements, which he would not. E.g., submit, find, complete, etc.
Do: Use words that make the visitor feel at an advantage or that he is getting something fruitful out of it. Try using check out, understand, discover in place of the above examples of difficult words.
Apart from these do’s and don’ts in constructing a CTA, use exit pop-ups to engage customers if he is exiting site after spending a few moments.
The way how you build your website also affects your credibility when compared to the market competitors. Taking notice of the following points can improve the reliability of the site.
- If your CTA includes subscribing to a newsletter, then keep the process easier with fewer steps. Please do not ask for irrelevant information e.g., Phone number or country they live in, etc.
- Avoid unrelated color themes, blur images, spam links, and copied content at all costs.
- Protect customer’s data and information. If they are uploading a file for some purpose, assure them that it is in safe hands. A secure payment system using a well-recognized service is something that will quickly win the customer’s trust.
- Collect reviews and comments to project an image of a trustworthy website given customer’s testimonials.
- User-Friendly Interface
Create sound content and arrange it under different tags for secure location by the customers. A chaotic website with no proper tabs will drag away the customer.
If you are selling electronics, arrange the tabs as Android, Apple, TV, Gaming, Accessories, etc.
There is a shifting trend of browsing via smartphones in the past several years. Optimizing your site for mobile users is something that can’t be ignored. Try incorporating these points to cater to more mobile users’ customers.
- Use a responsive interface for web designs. Responsive web designs can adapt as per the user’s device screen and operating system, which will eventually improve the experience.
- Make actions easier by using appropriate buttons and navigational themes. People use thumbs to roam around on the website, so consider using larger buttons and everything within a thumb’s ease.
- Make it comfortable to read. Use larger font sizes to convey information efficiently.